Fletcher Blog

The Fletcher School is pleased to announce that Wynne Tyree, Founder and President of Smarty Pants, will deliver the commencement address at the graduation ceremony for the Class of 2024 on Friday, May 31.  

Smarty Pants is an international market research and strategic consulting firm, and Wynne is a leading authority on the lifestyles and behaviors of kids, teens, and families around the globe. She is a gifted brand builder, speaker, writer, and business visionary.

Wynne began her marketing career as an advertising researcher on New York City's Madison Avenue, and in 2004, she created Smarty Pants. Over the past 20 years, she has grown the company from a laptop and a phone line to a $150M consultancy with offices in New York, LA, Boston, San Diego, Denver, and now Charlotte.

The company conducts online and in-person research for corporate giants like Google, Nike, Target, Honda, Warner Bros., Aetna, Kellogg's, Microsoft, CVS, Dick's Sporting Goods, and Disney.

Wynne also contributes to publications like Advertising Age, Kidscreen, Brandweek, Forbes, and the Los Angeles Times, and her research on Gen Z and Millennials has been profiled on ABC's World News Tonight and in several books.

A magna cum laude graduate of Syracuse University, Wynne earned a master's degree in sociology at Temple University.

Wynne is the proud mom of a fifth grader, high school freshman, and college sophomore.